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Both GoHighLevel and Kartra come highly recommended for building sales funnels, running automated email campaigns, and managing your business. 

While Kartra provides an all-inclusive system to help you create, market, and launch your online business quickly, GoHighLevel is the new-kid-on-the-block marketing platform with a value proposition to help agencies and marketers get more leads and customers.

I created this blog post to compare and review GoHighLevel and Kartra to help you decide on your online business’s best marketing solution.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform built for marketing agencies to get leads, nurture them and turn them into repeat customers all from one dashboard. The platform provides a ton of useful tools to run your agency from one place.

What is Kartra?

Kartra is a complete online marketing platform built for entrepreneurs and online business owners with various tools to build sales funnels, run email campaigns, and automate your entire online business with ease from one central place.

Who is GoHighLevel for?

GoHighLevel is a SaaS product built with agencies in mind. The platform offers a ton of useful tools and functionality to run your marketing agency. You will be able to replace dozens of tools such as ClickFunnels, Mailchimp,Teachable, WordPress, Pipeline, Calendly Hubspot, SalesForce, Woodpecker and many more. Notable feature: integrated calendar, funnel, and lead follow-up system perfect for agencies.

Who is Kartra for?

Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.

Kartra vs GoHighLevel Pros & Cons





·        14 day free trial

·        Full website, funnel, membership site system

·        CRM, SMS, marketing automation included

·        Native email marketing system

·        Import ClickFunnels funnels

·        $1 14-day full trial

·        Full website, funnel, membership site system

·        All-in-one system replaces other expensive tools

·        Native email marketing system

·        Agency portal facilitates client work


·         Lack of good landing page templates

·         Overwhelming feature set

·         Not many integrations

·         Less educational material

·         No customer Helpdesk

  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first


GoHighLevel pricing starts at $97/month – $297/month

  • Agency Starter Plan – $97/mo – setup only a single account for your client or agency and get all tools.
  • Agency Unlimited Plan – $297/mo – ability to create unlimited sub accounts for your clients and other businesses.
  • White Label Mobile App + Custom Zap Upgrade – additional $497/mo – white-label your custom mobile app, custom zap and add your agency’s branding.

Kartra pricing options start at $99/month – $499/month

  • Starter Plan – $99/mo – the “Kartra Starter Plan” gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.
  • Silver, Gold, and Platinum Plans – $199/mo – $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo.
  • Kartra Annual Discount – When you pay annually with Kartra you immediately save 25% on any Kartra plan.

Which Is the Best Price For The Money?

GoHighLevel 14 Days free trial is better with no credit card needed and the white label option really stands out for us.
• For sales teams, agencies, and local business, GoHighLevel is the best value.
• For digital product owners, membership site owners, etc., Kartra is the best value.

Which Is Best For Sales Funnels?

WINNER: Kartra is an excellent choice for sales funnel builders. You get done-for-you funnels along with more funnel features, setting it far ahead of GoHighLevel.

Which Is Best For Email Marketing & Automation?

WINNER: Both platforms offer you powerful email and automation capabilities.

Which Is Best For Online Courses & Membership Area?

Kartra Memberships empowers you to give your customers a full, premium learning and community experience. As seen on their website, this feature is said to replace tools like Kajabi, Teachable, Thinkific, Podia, BuilderAll, and more.

Kartra Memberships was built to help you deliver your online content to your audience so you can focus on creating it. The intuitive tool is fully-featured and comes with the right flexibility for building an online course, a private community, or a content directory.

You get a drag-and-drop interface to create your memberships easily. And you can customize beautiful, well-designed templates as well if you don’t want to build from scratch.

Whether audio, video, text or a mix of all, uploading your content files is pretty straightforward in Kartra Memberships.

The tool makes it easy for you to organize your lessons using categories (and sub-categories), define multiple access levels, drip your content over time, and track your students’ progress.

WINNER: Kartra. With useful features and a robust variety of use cases, Kartra offers a better online course and membership area functionality than GoHighLevel.

Making A Decision

Honestly, it’s a tie. Both platforms are useful in building a stable, profitable online business in one place and both are very similar in functionality.

Whether it’s running an agency, selling digital products, building sales funnels, or creating online courses, both platforms are well equipped with the right blend of tools to manage your online business.

While Kartra is an all-in-one digital marketing platform with a range of tools for building sales funnels, managing campaigns, and selling online, GoHighLevel seeks to help agency owners with the necessary tools and resources to get more sales and grow their online business.

GoHighLevel is an all-in-one marketing automation platform built for digital agencies, local business, B2B businesses etc. to succeed online. It comes with the right set of tools and resources for a digital agency to get clients and manage a high-touch sales process.

If you run a digital agency and provide solutions to local businesses, then this platform has your name written all over it.

Plus, it’s easy to use and will save you time and money, running your agency from one place and replacing a host of other tools you use.

Kartra is an all-in-one marketing solution. You get tools for sales funnels, memberships, payment, email marketing, landing pages, affiliate management, online courses, calendar, and much more.

It’s an excellent fit for anyone running an online courses business, e-commerce business, digital products business, and more.

Finally, Kartra and GoHighlevel have free trials so try them both and see what works better for your individual needs.

Ready to start? Reach out to us and we will help you discover your business needs and choose the best tools that serves your business goals.

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